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The web site verticalinnovations.net states the following, "We are a full service elevator sales." We saw that the webpage also stated " Company that provides mobility options to Residential and Commercial clients." It also said " In addition to our elevators, we also offer wheelchair lifts. At Vertical Innovations, we believe in delivering honest value to our customers. This means that our customers will benefit from the quality workmanship of our installers, service technicians, sales consultants, and support staff. See that integrity is the backbone of our company." The header had Michigan elevator installation as the highest ranking optimized keyword. This keyword is followed by Michigan elevator sales, elevator maintenance, and dumbwaiters which isn't as urgent as Michigan elevator installation. The other words verticalinnovations.net used was wheelchair lifts. stair chairs is included but might not be understood by web crawlers.